Your brand needs direction
Everything is a brand. Apple, Beyoncé, Coca-Cola, Michael Jordan, Amazon. A brand is a place where you come home: recognizable and familiar. It's like the house you grew up in. Where you know what to expect, where you are surprised, where you get annoyed and maybe even leave. But where you always want to return. And exactly that is the foundation of every successful company or non-profit organization. No brand, no business.
I'm here to help you define, shape and implement your brand.
Brand Direction
Find the core of your organization
From core values to positioning strategy to brand execution, I will support you along each step of this exicting, business-critical journey.
Brand Implementation
Your brand at work
A brand is way more than your logo on a coffee mug. I'll help the entire organization understand, live and share your brand values.
Copybas Academy
Create smashing brand copy
Learn the Golden Rules of copywriting and your brand copy will kick ass. Follow a Masterclass, buy my e-book or book some coaching time.
Out Now!
Learn how to create and recognize compelling brand copy. e-Book only in Dutch.
English version is coming soon.
e-Book | Tekst creëren voor je merk
9,95 €
Hoe herken je of een tekst bij je merk-essentie past? Of je nou zelf schrijft of dit overlaat aan AI, jij bepaalt waar een tekst over gaat en hoe het communiceert vanuit je merkwaarden. Leer in no-time met welke tips & tricks je tekst creëert waar je lezer blij van wordt en iets voor je gaat doen.
BAS VAN VEEN
I love building brands. To me, a brand is a familiar place where you feel at home, where you love to return, and which gets other people excited. Shaping the story behind a brand: that is when I am at my best.
My love for the craft of creative marketing communication was sparked during my internship at TBWA\ Chiat Day New York. The candy store of advertising. There, as a rookie, I hung around in the brand teams of Absolut Vodka and Champion Sportswear. Dutch brand professor Giep Franzen subsequently helped me with my UvA thesis on strong brands and consistent communication. At TBWA\ Amsterdam, I learned the daily reality of the advertising business. And as a founder of two agencies (escobar copy and Brandmake) I learned from my clients what challenges companies face.
By now, I have over twenty-five years of experience creating brand strategy, writing corporate stories, setting up campaigns, making content, and leading creative teams.
I would love to help you finding your brand soul and give you the foundation for a solid business, based on a clear, smart brand position in your market.
